- Great for singles, 2 bed, 1 bath, pool & spa, $750.00
- Executive home, near church, 3000 sq. ft,, four bedrooms, three baths, three car garage, $1800
- Attractive, large, 2 bed, 1 bath, pool & spa, $750
- Custom features, 3000 sq ft, 4 bedrooms, 3 bathrooms, 3 car garage, formal dining, $1800
Marvin owned a two-bedroom property available for rent near his church. While attending a service at the church, Marvin discussed his rental with Betty, asking her to let people know his property was available and that he wanted to rent to a Caucasian married couple without children. Betty went home and later that day relayed this information to her neighbor. The neighbor, Joan, informed her son, James, who was looking for a rental, that Marvin’s property was available for rent. James and Mary, a black couple with one son, looked at the property and submitted an application to Marvin.Marvin denied their application. He ignored that they had good income, excellent rental history, and great credit. He rented to a white couple without children, who had poor credit and weak income. James mother then relayed to James the full conversation with Betty. James and Mary sued Marvin. The judge awarded monetary damages to James and Mary based on discrimination after Betty testified to the original conversation. When you stop to analyze advertising, what is important to perspective tenants is the wording that describes the property. People searching the paper are looking for the number of bedrooms and baths, the amenities, type of parking, area, and of course, the rental price. The prospective tenant will decide if the area is what they want. Property owners should be looking at whether the prospective tenants are able to afford the property and will maintain it, rather than picking a "type" of person. As your property management company, we know the Fair Housing laws that affect advertising. We will “describe the property” to attract and place a well-qualified tenant in your investment.